Sunday, December 15, 2013

The necessity of nowness plus the professionalization of content production for the stream means that there are thousands and thousands of people churning out more crap than can possibly be imagined. And individual consumers of information have been tuned by social-media feedback mechanisms (Likes!) to do for free what other people do for money. They, too, write viral headlines, post clickbait, and compete for mindshare. I am not joking when I say: it is easier to read Ulysses than it is to read the Internet. Because at least Ulysses has an end, an edge. Ulysses can be finished. The Internet is never finished.


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