Now as we scroll through our feeds we are looking for signals to be inspired, for emotion, for an itch that needs to be scratched. Whether the content is created by a trusted publisher, Vine celebrity, or a brand, the constant remains that we are looking at headlines to telegraph emotion and indicate value. From a marketing perspective, Upworthy co-founder Peter Koechley summed it up perfectly at the Native Advertising Summit when he said, “Headlines are one of the most undervalued parts of online messaging. People care about them, people know to care about them, but still it’s the easiest way to dramatically increase the virality of everything you do and I guarantee that you’re not spending enough time on it.”

This Article Will Make You Laugh, Cry, Then Resent Me — Writers on Writing — Medium